The motor industry is facing an enormous challenge. Even though it has been for years already, that dealers did not have it easy in getting through with their offer in the maze of brands and models on the market, today it is more difficult than ever before. The production of cars in Poland is still on the rise, but most of these are exported. There are many reasons for the market's doldrums. European regulations concerning new cars sales, larger import of second hand cars, the alignment of Polish and EU prices, higher price of gasoline, unfavorable regulations concerning VAT. The list of problems facing the industry is very long.

So how, amongst this jungle of problems, to get through to one's target group and improve sales? This is the question, which keeps every car producer and distributor awake at night. Here the case is more complex than with other products. The cost of preparing a new car concept are sky high. The costs of putting a new model into production, or modification of an existing design, are mind boggling, with advertising budgets of car producers going into millions of Zloty. Every mistake costs a fortune, so it is necessary to optimize operations, and to decrease the margin for error.

For many years now our specialized department Pentor Automotive has been a reliable partner of the automobile world, providing service to carmakers and fuel distributors. The Pentor Automotive team is made up of experts in their field who, through many years of experience in studies for the car industry have acquired intimate understanding of client needs.

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Pentor Automotive Team