Telecommunications are the nerve system of the economy - business cannot function without modern technological solutions, and everyday life of the common man would be much more difficult. Competition, amongst both line and mobile operators forces companies to keep an eye on this market and predict changes to come. the companies which will fail to stay ahead of the others will lose market share, as the telecommunications market is subject to:

• A process of integration of products ands services - combining line, mobile and web access solutions
• development of telephone and web based services
• strong competition

If you wish to be a creator of changes, not only an adjuster to them - make use of Pentor's experience on the telecomm market. We offer solutions assisting in the process of developing and optimizing  telecommunication products, and tariff studies using modern research techniques. The strengths and weaknesses of your brand may be measured with research tools internationally proven by Research International - Equity Engine and Brand Audit. An importance facet of the telecomm industry is proper management of customer relations - Customer Satisfaction Studies are helpful in this area, as well as tools used to measure the quality of customer service: Mystery Shopping and Mystery Call. Finally, having a proven and customer-tailored product, one must deliver the desirable brand imagery to one's target group. PubliTest and PentorTest allow measuring the effeteness of advertising's communication message. Effectiveness of advertising campaigns is measured by way of Trace - a research method developed by Research International to monitor the effectiveness of advertising campaigns.

Pentor has many years of experience in working for the telecommunications industry. We have a research team with intimate knowledge of this trade, of its working and technology, who speak its language. this team combines experience with knowledge of the researcher's art., with the latest methods of analysis, efficient and flexible project completion. Through our client friendly approach, and building partnership relations, we support the business success of out clients.