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Main page > About market research > Research Dictionary > Simple sample selection
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Author: Piotr Dmitruk
Simple sample selection - the most popular was of sample selection.
Under this method every member of the universe (population) has equal chances (probability) of being selected for the study.
When this procedure is employed the respondents are sleeted from the z so-called operat badawczy.
See also: Operat badawczy,  Representative Sample (random) 
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