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| Author: Piotr Dmitruk |
Concept test - a type of study, where only a product's or service's
description is tested.
This description - the so-called concept -
usually gives practical information about the use/intended use of a product, as
well as emotional benefits, which are to generate consumer interest and
liking.
Concept Tests are usually employed when there is no opportunity to
test the actual product/service (for whatever reason).
Concept tests are
popular for OTC drugs, financial services, telecomm and Tele-IT
products. |
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See also: Concept
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