|
|
|
|
 |
 |
|
|
|
show keywords:
A
B
C
D
E
F
G
H
I
L
M
O
P
Q
R
S
T
U
|
all
|
| Author: Piotr Dmitruk |
Copy test - a type of study, where respondents rate advertising
material (TV, radio, press); the tested aspects are composition, appeal,
communication, credibility; respondents point out elements subconsciously
rejected - in need of modification; deliver as set of associations related with
the tested advertising.
A Copy test usually precedes public presentation of
an ad, is the final check of its effectiveness.
One of the major objectives
of this test is to measure the level of recognition, noticeability when
surrounded by other advertising material. |
|
|
|
|
|
|
|
| | |
|
|
Experts in.....
