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| Author: Piotr Dmitruk |
Tests - a specific group of quantitative research, focused on
broad, detailed evaluation of specific objects - usually new products. Their
written concept, designed packs, advertising, names, prices.
Tests are
usually run on quota samples, selected in line with target group profile -
consumers, users, buyers.
A questionnaire in a test includes questions which
in detail probe opinions about the tested object - its multifaceted evaluation
of likes and dislikes, desirable changes improving chances of market
success.
In light of the number of objects rated by each respondents, tests
are broken down into the following types:
- Monadic - each respondent rates a single
object;
- Sequential monadic - each respondent rates several objects in
random order;
- Protomonadic - each respondent rates several objects, then compares
them;
- Comparative - each respondent immediately compares several
objects.
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See also: Product Test,
Concept test,
Copy test,
Price tests
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