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| Author: Piotr Dmitruk |
Price tests - a type of quantitative research, which studies
details of consumer reactions to prices of a product or a group of
products.
price tests usually focus on:
- Diagnosing opinions about existing prices;
- Identification of price sensitivity - setting the acceptable price range;
- Analysis of market price flexibility - gauging how different pricing
policies will affect consumer behavior.
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See also: BPTO,
PSM
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