The pharmaceutics market in Poland is developing much faster than the countrys economy. Many factors are responsible for the changes taking place on the market:

•           the launching of new products,
•           intensification of specific players marketing activities,
•           changes on the lists of refunded medicines,
•           new players appearing on the local market,
•           growing awareness and higher expectations among patients,
•           the appearance of new trends.

We offer studies covering both OTC and Rx ethical medicines.

The following studies are available for Rx ethical medicines:

•           epidemiological studies
•           studies into the diagnostic and therapeutic approach used by doctors
•           comprehensive therapeutic behaviour studies
•           estimation of prescription potential
•           brand image studies
•           price tests (PSM, BPTO, DPA, Conjoint)
•           tests for product concepts / packaging / advertising materials / brochures / services
•           advert and promotion tests
•           satisfaction studies

We conduct the following for OTC medicines:

•           Usage & Attitude studies (U&A)
•           brand awareness studies
•           advert awareness studies
•           brand image studies
•           tests for product concepts / packaging / advertising materials
•           advert and promotion tests (pre and post tests)
•           satisfaction studies
•           price tests (PSM, BPTO, DPA, Conjoint)

It was with the pharmaceutics and medicine sector in mind that, as the first full service research agency in Poland, we opened a department in 1999 highly specialised in research studies for this segment: Pentor Medical. Pentor Medicals main task is to offer pharmaceutics companies and institutions, as well as organisations in the health service system, comprehensive knowledge and a fully-developed research approach. We conduct studies among doctors, pharmacists, nurses and midwives as well as patients, and in hospitals, clinics, pharmacies and pharmaceutics warehouses.

When time counts and you cannot afford to make a mistake, our experts knowledge and experience will help you take the right decision quickly!