Right from the start of our business operations, the financial services market has been one of our main areas of specialisation. According to the PTBRiO 2004 Catalogue (from the Polish Society of Market and Opinion Researchers) Pentor is the leader in Poland in research studies for the financial sector.

We possess a great deal of experience in this field, covering the following:                

• Support for mergers, privatisations, and company takeovers
• Estimation of market potential and segmentation
• Analysis of what the competition has to offer
• Assessment of customer loyalty
• Assessment and monitoring of the level of satisfaction among customers and competition customers
• Diagnosis of employee satisfaction
• Image studies
• Support for the management of brand value
• Advertising campaign effectiveness studies
• Optimisation of the means of communication
• Launching products onto the market
• Optimisation of ones range of products and services
• Reduction of the risk linked to the launch of a brand or product onto the market
• Minimisation of costs thanks to optimum product development  

We work with the biggest banks and financial and insurance institutions in Poland. In recent years the financial market has been undergoing enormous changes. During this period we have been involved in numerous processes taking place on the financial market and related to financial products. Thanks to our knowledge of research methodology and the experience we have gained we can offer a comprehensive marketing service. We provide numerous methods and approaches which in their scope cover the market, the customer, and the product.

We have been conducting a Bank Monitor service for the last 12 years, for the Polish Bank Association. This study monitors the state of business in the countrys banks. We have also been conducting the Retail Banking Audit for years now, providing a report constituting a comprehensive source of knowledge on behaviour, preferences, and opinions among bank customers.

We take an active part in the financial services sector. For a few years now, together with Biuro Reklamy S.A. and Zarząd Targów Warszawskich, we have been organising the Polish National Bank and Insurance Services Contest. Every year we organise a conference summing up the year in banking, and every month publish our Banking Insight a newsletter addressed to employees in the financial services sector.