Studies covering consumer goods constitute one of the key areas of our business operations. We assist producers in taking key marketing decisions. In response to the broad range of issues the FMCG sector can face on the market, and we offer a variety of research methods enabling the determination of component parts in the marketing mix. With these, one can:  

• take a decision regarding the possible launch of a new product;
• modify products already on the market to better satisfy customer needs;
• optimise product concepts thus increasing the chances of success;
• determine a product price acceptable for consumers;
• check the financial viability of a decision to raise or lower a product price;
• identify the target group, its needs, and its expectations;
• optimise marketing communication via positioning and effective advertising;
• identify the main competitor brands / products.  

The research studies we conduct also provide an accurate diagnosis of the current state of the market, thus enabling optimisation of marketing decisions. With these studies, it is possible to determine:

• the condition and image of brands,
• consumers habits and attitudes.  

We are particularly experienced in this sector in studies covering all sorts of food items, cosmetics, and articles used in the home. 

We offer the following:

• Product tests,
• Concept tests,
• Packaging tests,
• Advert and promotion tests,
• Name tests,
• Advertising and promotional campaign effectiveness studies
• Brand studies,
• Consumer loyalty studies,
• Studies covering the habit and attitudes related to the usage of different product categories.

Our products include specialised research tools particularly suitable for use when investigating consumer goods: 

• 4D Shopper  a shop shelf test
• ABC Packaging  a test checking the communicative effectiveness of packaging in the competitive context
• Brand Audit  a qualitative study for brand diagnosis
• Equity Engine  a study investigating a brands value
• Interactive Innovation  a tool stimulating the generation of new ideas
• Loyalty Driver  a study investigating the level of loyalty towards a brand
• Micro Test  a test covering market opportunities
• NaviGustor  a test covering consumer tastes
• P'BIS  a comprehensive study into the image and identity of a brand
• Pentor Promotion Control  keeping a watch on promotions
• Pentor Sales Promotion Assessment  investigating the effect of promotions
• Pentestor  a study investigating the communicative effect of advertising
• Pricing Navigator  a package of studies assisting in the determination of price strategy
• PubliTest  a study covering the communicative effect of advertising
• ScreenLab  an integrated approach assisting in the selection, assessment, and optimisation of advertising, creation, and packaging
• TRACE  a study into the effectiveness of an advertising campaign