The power generation and fuels sector is characterised by dynamic change. As a result, when cooperating with clients in this sector comprehension of how it works and experience in projects related to the power generation and fuels market is essential. Knowledge and experience provide the grounds for designing the optimum project, conducting it efficiently, and drawing the right conclusions from the results obtained.                

The retail market for fuels in Poland is well-developed and highly competitive. As a result one comes across the following classic marketing problems when investigating it: 

• Awareness and image of brands of petrol stations. Through years of observation of this market, we have been able to observe the appearance and disappearance of brands, making it possible to compare results obtained in a single study to the history of this markets evolution.
• Effectiveness and perception of adverts. Apart from providing the relevant indicators, we also analyse the impact of the adopted communications strategy on brand image.
• Station choice factors. Location, price, and trust in petrol stations, coupled with know-how, mean that we can take account of the context of customer accessibility to specific station brands, interpret declarations regarding prices, or establish and quantify factors determining trust.
• Expectations towards supplementary facilities and forms of behaviour related to the use of petrol stations. We monitor customers attitudes and expectations related e.g. to petrol station shops.
• Customer satisfaction and loyalty we dont only monitor the level of satisfaction, but also provide recommendations related for example to loyalty programmes.