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Customer Satisfaction Study:
- Since 1994 the Pentor Institute has been carrying out a study on customer satisfaction with sales and post-sale service (CATI) for a major European car producer;
- We had carried out many projects for various car manufacturers (face-to-face, CATI;
- We have also carried out satisfaction studies for dealers (sales and service) of various car brands (CATI ).
Every year, for a consortium of three major carmakers, we do a large international study on customer behavior related with car use and servicing.
Clinic tests (at new model launch or prototype testing)
- Studies on dealer satisfaction with relationship with carmaker.
- A car park study, since 1995, with PAPI (in 2004 1800 interviews).
- Brand imagery studies (over a dozen projects for several producers).
- Study on usage of licensed and private car workshops.
- Mystery Shopping studies in sales salons and workshops.
- Model optimization and equipping studies.
- Ad testing.
- Several projects on the motor market (tires, car accessories, gas stations, car insurance, fuel cards and car control stations).
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Experts in.....
