eValuate from Research International is our concept screening tool its a quick and effective way to test large numbers of concepts and identify winners quickly without killing off radical ideas.

eValuate is uniquely able to find and keeps alive innovative ideas because it identifies which respondents are early adopters people likely to try the most radical concepts first. By assessing their results we can understand if an idea is likely to work in the long run even if the current mass market rejects them.

eValuate uses our consistent framework which runs throughout the innovation journey - all concepts are analysed against our database of over 30,000 cases. This means that you can use consistent metrics and build on knowledge throughout the journey to be sure that your idea is truly improving and the product you launch has a true chance of success. Ideal for testing in many markets, by combining eValuate with our desk top web deliverable, Ideas Bank, you get a stream of data to mine for knowledge and learning for all your concepts.

We run projects online where possible, letting respondents see up to six concepts in a row, which gets fast and efficient results. Simple traffic light outputs indicates why products succeed or fail. For more in-depth testing of new concepts we offer eValuate + TM, which allows flexible diagnostic questions to be added to our standard questionnaire, giving you greater insight into the nature of your ideas future success.

New concepts are crucial for the growth of a business but the wrong decision can be costly. eValuate TM from Research International offers you the security of concept testing without letting caution deprive you of truly original ideas. And what is more, respondents genuinely enjoy taking part according to one: This was a very interesting survey, easy to follow, easy to answer, an absolute pleasure to spend time doing! Thank you for letting me participate.

NAVIGATING THE INNOVATION JOURNEY
eValuate TM from Research International can be used on a range of early ideas, and is at the heart of the make it better stage of our innovation journey, where we select, nurture and improve the ideas a client should focus on.