We support our clients in taking strategic decisions by providing marketing knowledge based on research results. We specialise in ad hoc research studies, hence our particular care to understanding the clients marketing problems, and our determination in seeking the answers to them.

Through 17 years of services, we have built up a highly specialised team comprising specialists in a variety of segments and marketing areas. For years now their knowledge and experience has been highly valued by our clients.

A consequence of our specialisation is the formation of Pentor Automotive, Pentor Financial and Pentor Medical. These are research departments concentrating on the development of specialist services and building up knowledge on the specific nature of the motoring sector, financial services, and the pharmaceutics market.

In order to be closer to our clients and their problems we established the daughter company Pentor-Poznań, plus branch offices in Katowice and Wrocław, which successfully combine local market and local client knowledge with the know-how and tools offered by Pentor.

Right from the beginning of our operations we have been tied to the international research corporation Research International. As a result we offer our clients multinational research solutions and experience from other markets gained through projects conducted in different countries. Through our cooperation with Research International we offer their following licensed research tools:

• BrandSight product positioning technique
• Interactive Innovation tool stimulating the generation of new ideas
• Equity Engine brand value study
• Locator brand positioning tool
• Loyalty Driver test determining brand loyalty
• MicroTest test of market opportunities
• PubliTest test covering the communicative effect of advertising
• ScreenLab study supporting the selection, evaluation, and optimisation of an advert, product creation, and product packaging
• Smart customer satisfaction study
• Trace  advertising campaign effectiveness test
• Webclinic comprehensive Internet site evaluation test
• Voice employee satisfaction and involvement study

 ...while we also offer our own research techniques:

• ABC Packaging - test covering the communicative effect of advertising
• Look&Touch comprehensive technique for testing visual elements using touch-screen monitors
• PBIS comprehensive brand image and identity study
• Pentestor communicative effect study for adverts
• Pricing Navigator price test
• Navigustor consumer taste test
• Pentor Sales Promotion Assessment study assessing the effect of promotions in points of sale
• Pentor Promotion Control investigation of promotional campaigns

We are the only research agency in Poland to have a licence for the 4D Shopper a shop-shelf study conducted in virtual reality using touch-screen monitors. Our range of products also includes Adaptive Conjoint Analysis  a tool for optimising product attributes.

Our priority is to offer top quality research. Thus raising the standards of the research conducted is of exceptional importance to us. We have developed an interviewer training system, and created the CADAS platform, an extended system managing research fieldwork, imposing high quality standards on interviewer work, and equipped with a highly-developed system for inspecting this work. The quality of the services we offer is also guaranteed by our certificate from the Interviewer Work Quality Control Programme .

When time is important and you cant afford to make a mistake, the knowledge and experience of our experts will help you take the right decision ...quickly!