MATURE	WINNERS	SCEPTICS
HOME TURF	FRUSTRATED	TRADITIONALISTS

By analysing a few dozen statements forming several scales, six types of attitude (each with its own configuration) were determined - attitudes towards oneself and others, towards society, and towards the market.

1. MATURE

Keen on socialising, dynamic, with a certain dose of conformism.
Clear rejectors of populism. Distinctly unimpressed by consumption for show. Coherently reconcile middle-class reliability with a certain amount of moral tolerance.
They reveal the strongest aesthetic fondness. They are also characterised by a certain (although not hysterical) care of being fashionable.
In market behaviour they clearly reject ethnocentrism, whilst they quite highly rate quality and trust in a company. They buy what they want, with common sense, and they don't get into debt.
Calm, self-confident, caring for the family, altogether fulfilled, and not resting on their laurels.

This type is more common in following DEMOGRAPHIC GROUPS: better level of education, the most wealthy, more often in large and medium-sized cities/towns.

2. WINNERS

Clearly in favour of the new (market-based) order. People who are pushing forwards, regardless of what status they have already achieved. Most often, however, they are at the threshold of their career. Orientated towards contact with others, paying attention to their opinion about them. Above all they value emotions, risk, and battle - but within the rules of the current order, and therefore they decidedly reject egalitarianism and xenophobia.
They have the greatest moral tolerance and anticlericalism, with a certain dose of cultural and aesthetic interests.
The most dynamic, open, and at the same time the most consumption-orientated type. They are the most strongly steered by fashion trends of all types, and appreciate brand products of high quality, not necessarily Polish.
This leads to the strongest neurotic states (only reaching such an intensity in this group); they borrow to buy, and are then frequently dissatisfied with their not very sensible decisions.

This type is more common in following DEMOGRAPHIC GROUPS: mainly young and qualified.

3. SCEPTICS

Distance does not mean frustration: thanks to their education and/or inherent intelligence, these people somehow get by, but they're definitely not the beneficiaries of the current Polish Republic. They are therefore neither enthusiasts nor opponents of the current situation.
Psychologically they show an unwillingness to have contacts with many people, they are decidedly nonconformists, and they seek peace and quiet. In relation to the world around them, they are independent, individualistic, and show a certain dose of abnegation and nonchalance.
All ideological extremes are alien to them, and they distinctly reject "modern" consumerism and the "traditional" attitudes of demand-related populism, religious rigor, or solid middle-class values.
They are completely uninterested in fashion and practical jobs in the home.
On the market they buy mainly what they really want, but without pleasure. They feel no obligation to buy only Polish goods.
Deep inside, as a background to their attitudes, are inoffensively declared values such as tolerance and understanding, quality as in opposition to trash, and beauty as an aesthetic value.

This type is more common in following DEMOGRAPHIC GROUPS: Middle-aged and older, rather well-educated, and average income.

4. HOME TURF

A homely Polish pragmatic.
Not succumbing to any leading idea, but orientated towards concrete mundane goals. Any more general views expressed are torn between populist resentment and middle-class stability. Full of reserve towards the market world, and also against the church's interference in public life.
They like doing things which conform to their tastes, but they certainly don't have to be fashionable.
In their market behaviour they are prudent, self-confident, and they don't buy for show. Convinced that they don't make mistakes when buying, they choose what is Polish.
An argument for them can be that something is solid, healthy, practical, Polish, and that it has a reasonable price, but never that something is fashionable, extravagant, or foreign.

This type is more common in following DEMOGRAPHIC GROUPS: At least 30 years old, most often 40+, rather average income.

5. FRUSTRATED

Advocates of a consumer lifestyle, but which they're unable to lead (on the scale they dream of) due to insufficient material means. An extreme disparity between very high consumer aspirations and very limited possibilities of satisfying them. Hence their rebellious attitudes, declared nonconformism, the rejection of middle-class values, and a questioning of the order in which they don't occupy the top positions.
They'd like to compensate for their modest position with ostentatious consumption. They're ready to borrow to have things which for them are status symbols. In this hysteria they make mistakes, and are constantly dissatisfied with their choices. What counts in a product for them is the effect, the impression, and not the country of origin, the actual quality, or having the authentic brand. They are susceptible to advertising, and pay attention to fashion trends.

This type is more common in following DEMOGRAPHIC GROUPS: 20-30 years old, low income, vocational and secondary level of education, farmers and low-level white collar workers.

6. TRADITIONALISTS

Distinguished by a very traditionalist outlook, their system of values based on extreme moral rigor combined with a conviction that the church's role in Poland is insufficient. They have a certain inclination towards populism (here: egalitarianism + xenophobia).
However, they are not only listeners of Radio Maryja (older people with severe judgements), but also younger people defending their helplessness in the face of the outside world with their harsh assessment of "contemporary depravity", i.e. the decay of national, religious, peasant, and socialist values etc.
They avoid emotions the most of all groups, and are against socialising. They emphatically reject consumption for show and current fashion, and show no cultural interests.
As for behaviour on the market, they show strong consumer ethnocentrism, a lack of interest in brand products, but due to little involvement in the consumer market neither do they experience any related neurotic states.
Another symptom of their market alienation is their inclination towards self-sufficiency; they prefer making something themselves than buying it.

This type is more common in following DEMOGRAPHIC GROUPS: older, low level of education, and low income.