Understanding the underlying needs of Asian women using new products and services will provide a compass for companies innovation journeys. Exploring the innovations mentioned by women in the region, will help to understand the different ways to excite women and create desirable innovations.
Marketing is dead, The consumer is the boss, The end of brands are statements that are increasingly heard in marketing circles. Behind these comments lurks a real trend of channel-hopping consumers, media automation, digital revolution and retailers under pressure.
Experts in.....
