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| The Pentor Institute for Opinion and Market Research
offers a broad spectrum of research services using a variety of research methods
and techniques.
We conduct the following types of research study:
- Qualitative Research
- Quantitative Research
- Desk research
- International research
We use the following research techniques:
- Unstructured interviews
- Individual in-depth interviews
- Focus Group Interviews
- Participative observation
- Direct interviews
- Telephone interviews
- Computer interviews
- Questionnaire by post
- Internet questionnaire
- Auditory and press questionnaire.
We conduct research of the
following kinds:
- ad hoc
- consumer surveys
- tests
- business to business
- omnibus
- syndicate
- distributional
- panels and monitoring
We carry out our research in segments:
- individuals: in the population, households, consumers (polls, tests)
- corporate: businesses, companies, institutions
- trade and services: outlets, distribution channels
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