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The Pentor Institute for Opinion and Market Research offers a broad spectrum of research services using a variety of research methods and techniques.

We conduct the following types of research study:

  • Qualitative Research
  • Quantitative Research
  • Desk research
  • International research
We use the following research techniques:

  • Unstructured interviews
  • Individual in-depth interviews
  • Focus Group Interviews
  • Participative observation
  • Direct interviews
  • Telephone interviews
  • Computer interviews
  • Questionnaire by post
  • Internet questionnaire
  • Auditory and press questionnaire.
We conduct research of the following kinds:

  • ad hoc
  • consumer surveys
  • tests
  • business to business
  • omnibus
  • syndicate
  • distributional
  • panels and monitoring
We carry out our research in segments:

  • individuals: in the population, households, consumers (polls, tests)
  • corporate: businesses, companies, institutions
  • trade and services: outlets, distribution channels
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